ATCE Exhibit Floor Events

ATCE's Rodeo Roundup: Solutions. People. Energy.

Don’t miss this year’s Western-themed fun and entertainment happening all week long on the ATCE 2025 exhibit floor!

From live music to mechanical bull rides, we’re bringing the spirit of the rodeo to Houston. Saddle up and join us for games, giveaways, and good times with your industry peers.

cowboy

Ribbon Cutting & Parade

Monday | 0900

Location: Exhibit Hall Entrance

Don’t miss the exciting kickoff to ATCE 2025 with a true Western welcome! Be part of the fun at our special ribbon-cutting ceremony and parade, featuring a vibrant live mariachi band, a daring cowboy trick roper, and towering stilt walkers. Come join the celebration, soak up the festive atmosphere, and start the event on a high note!

Welcome Reception

Monday | 1700–1830

Location: Exhibit Hall Floor

End the first day on a high note! Enjoy live music, line dancing, Western entertainment, and a mechanical bull riding contest! Sip on drinks, grab some bites, and mix and mingle with fellow attendees.

The Competitive Edge Networking Zone Lawn Games

Monday | 0900–1830
Tuesday | 0900–1800
Wednesday | 0900–1500

Location: Front of Hall D, near E-Posters

Test your skills with interactive games all day long and connect with others in The Competitive Edge Networking Zone.

ATCE Rookie Rodeo Mechanical Bull Riding Contest

Tuesday | 1000–1800

Location: ATCE Rodeo Roundup Area, near Food Court

Put your rodeo skills to the test! Top scorers will win prizes – and bragging rights. 🏆

Contestants who can stay on the mechanical bull will earn a spot in our raffle drawing. Winners will be drawn Wednesday during the afternoon break on the exhibition floor. Saddle up and show us your skills! *Must be present to win.

DIY Cowboy Hat Stations

Tuesday | 1130–1530

Location: ATCE Rodeo Roundup Area, near Food Court

Unleash your creativity at the DIY Cowboy Hat Station, a unique opportunity to craft a custom piece of western wear that's as distinctive as you are.

ATCE Rookie Rodeo Mechanical Bull Riding Contest

Wednesday | 1100–1500

Location: ATCE Rodeo Roundup Area, near Food Court

Last chance to put your rodeo skills to the test!

Contestants who can stay on the mechanical bull will earn a spot in our raffle drawing. Winners will be drawn during the afternoon break on the exhibition floor.

Deadline to enter: Wednesday at 1400. *Must be present to win

Rope ‘Em Rodeo Roping Stations

Wednesday | 1100–1500

Location: ATCE Rodeo Roundup Area, near Food Court

Get ready to saddle up at our interactive Roping Stations on the exhibit floor! Whether you're a seasoned cowboy or a curious first-timer, these stations offer a hands-on opportunity to try your skills at lassoing.

ATCE Rookie Rodeo Mechanical Bull Riding Contest Prize Drawing

Wednesday | 1330

Location: ATCE Rodeo Roundup Area, near Food Court

Winners from the bull riding contest
and other activities will be announced –
don’t miss your chance to wrangle
some prizes!*

*Must be present to win

Join the global community at ATCE 2025 to discuss innovation, technology, and the energy transition, addressing the challenges facing the upstream industry.

VIEW THE EXHIBIT FLOOR PLAN

REGISTER NOW EXHIBIT OR SPONSOR

ATCE Exhibit Floor Events

ATCE's Rodeo Roundup: Solutions. People. Energy.