Drilling operations generate significant amounts of real-time and static data and rely on quick and accurate interpretation. Another critical need throughout the well’s life cycle is data and document management and making sense of unstructured data while avoiding redundancy. For drilling and well placement engineers, this session presents advanced models in trajectory optimization, NPT reduction and mud properties prediction. For data management and digital transformation practitioners, this session presents natural language processing approaches using images and large language models in addition to advanced use case of digital twins.